I lead teams who create best-in-class digital experiences that surprise and delight.
Client Showcase
Led UX team for B2B mobile app reimagining and overhaul to ATDOnline e-commerce website.
Manage CX outputs to optimize member experience, create a new search experience, and conceptualize, test, and validate the ideal global navigation.
Collaborated with the strategy team on an innovation project to explore conceptual opportunities to increase digital engagement with specific persona types.
Integrated with internal Mobile App user experience and design teams to explore concepts for key flows for iOS and Android app.
Drove ideation and execution of conceptual design for a digital tire wall to be placed in new Pep Boys physical store locations nationwide.
Drove a deep customer research engagement focused on uncovering personas, journeys, engagement, and revenue-driving opportunities to increase the US direct-to-consumer footprint for the brand.
Performed robust customer research and concept innovation to uncover opportunities to increase sales through unexplored digital channels.
Engaged with client leadership to provide UX and account support for the US and Canadian MyVW mobile app.
Experience Summary
Customer Experience Design
By leading the execution of best-in-class information architecture, user experience and interface design, I’ve created human-centered designs that provide many audiences with enjoyable and efficient experiences that build brand loyalty, drive engagement, and increase customer retention and growth.
Business Development & Sales
Understanding how to sell the work provides a heightened ability to execute the work. With my expertise in new business development, I have shaped, shared, and successfully sold large-scale software, mobile app, and web projects that include marketing integrations for broader reach and lead to increased engagement, sales, and customer retention.
Leadership & Management
Growing and supporting my team is one of the best parts of my job. I strive to foster friendly, caring, and thoughtful relationships while pushing the team to do their best work. We focus on their goals and how life has changed in the last year (what a year!) and consider opportunities to learn new skills and work in different ways across different disciplines. By providing a positive and productive environment, I have retained and grown a team that has executed top-notch work that has thrilled clients and kept them coming back for more.
Business & Customer Strategy
Considering viable solutions that drive business and operational goals while also working to understand human desirability around how a group of users may be interested in interacting with a brand lays a foundation on which I build and imagine solutions.
User Research
Any experience, whether physical or digital, can only be successfully executed by digging deep to determine who the humans are interacting with an experience, what they crave, and how that can support the growth of a business. Through qualitative and quantitative research techniques, as well as thoughtful innovation/concept creation, I always strive to uncover what’s needed to have the confidence that our solutions will have us on the right track from go.
Consultative Training & Coaching
I believe that everyone is responsible for working to provide the best user experience possible, but of course, we’re not all UX designers. Through training workshops, one-on-one coaching sessions, and training documentation, I can help a team at all levels and provide input and thought leadership while learning the best approach to creating profitable experiences.